Bolton supporting anti-stigma around mental health

Together with key partners, the CCG has carried out extensive engagement with children and young people to help develop and improve services around mental health and wellbeing. Examples of this include:

  • Bolton’s Thrive Alliance small investments – bidding process co-designed by children and young people
  • The development of a new service specification for CAMHS based on a series of engagement sessions with children, young people, parents/carers and stakeholders
  • The development of a mental health anti-stigma campaign co-designed with children and young people

For more detail, please see our local transformation plan for children and young people’s mental health.

Following the engagement work with young people, Bolton CCG committed financial resources to the Bolton Healthy Minds Project to develop an anti-stigma campaign about mental health in children and young people.

The campaign is called Be Kind to my Mind and the CCG agreed to ensure it was delivered borough-wide. They also agreed to continue to support the work and develop a range of anti-stigma materials which would encourage children and young people in Bolton to talk about mental health. Part of this funding has been allocated to the development and implementation of a microsite.

The group delivered an event at Bolton University for World Mental Health Day in October 2018 to display the work they’d done over the past year and launch their video which has now been shared widely throughout the borough. The campaign is also being presented in schools via a number of Be Kind to my Mind young ambassadors.

The microsite is currently under construction and will be live from April 2019

It is based on two key principles which children and young people felt most passionate about:

  • Reducing stigma around mental health by promoting it is okay to talk
  • Providing a directory of Bolton services which offer emotional health and wellbeing support to children and young people

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