Dave Spikey knows his risk… do you know yours?
Monday 13 June 2016
NHS Bolton Clinical Commissioning Group (CCG) is joining with Bolton born comedian and television personality, Dave Spikey in a bid to make Bolton healthier. The brand new campaign, which launches today (Monday 13 June), aims to boost the number of Boltonians who choose to have their NHS Health Check and find out if they’re at risk of preventable health problems. It follows the roaring success of the Big Bolton Health Check back in 2008 that saw 73,000 Bolton people take part.
Bolton people aged 40-74, without existing heart disease or diabetes, are urged to make sure they have a NHS Health Check every five years. This quick, straightforward check-up includes some questions about lifestyle and family medical history, along with routine tests including blood pressure and cholesterol. As well as a breakdown of their results, each patient gets an overall score indicating their risk of developing heart disease or having a stroke. A higher risk score can be dramatically reduced.
From today (Monday 13 June), radio adverts featuring Dave Spikey encouraging Bolton people to go for their health check, will be broadcast across the borough on Bolton FM and Key 103. The campaign will also see life size cut outs of Dave appearing in GP practices all over Bolton. They highlight the importance of the health risk score, with Dave holding a sign with the message: “I know my risk – do you know yours?”
Dr Stephen Liversedge, Clinical Director for Primary Care and Health Improvement at the CCG, said:
“Bolton has an excellent track record on health checks but there is still more to do if we are to improve the health of our borough. Despite some improvement in recent years, life expectancy in Bolton remains lower than the England average and too many of our residents die prematurely from conditions that could have been prevented.”
“Following the Big Bolton Health Check, the number of emergency admissions due to heart attacks halved. The simple fact is that health checks work! I encourage anyone aged 40-74 to speak to their GP practice if they have not had a health check in the last five years.”
Dave Spikey, Bolton born comedian and television personality, said:
“This is a really big message for Bolton. I’ve worked in the NHS in Bolton, so I know as well as anyone that health is a problem here. That’s why I wanted to get involved and remind people to take care of themselves now - before they get ill. Prevention really is better than cure!”
“You might think you’re doing alright and don’t need a health check. Well that’s great, but you could be at risk of health problems and not even know. If you find out early then that means you can do something about it. So, give your GP a bell today.”
Bolton people can look out for the campaign over the coming months in GP practices, on the radio, and in the media. They can get involved on social media by following @BoltonCCG and liking ‘NHS Bolton CCG’ on Facebook, using #MyRisk.